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Services / sprint / brand
Brand Sprint
Verbal + visual identity, ready to ship — in 2 weeks.A 2-week brand identity sprint. Verbal identity (positioning, voice, messaging), visual identity (logo, type, color, motion), brand guidelines, and web-ready design tokens. Delivered with a Figma library and a Notion brand book.
service graph
Surface ⇄ System
- price
- $2,500
- timeline
- 2 weeks
- cadence
- one-time
price
$2,500
timeline
2 weeks
cadence
one-time
scope
One-time / fixed scope
00// matrix position
Where this fits in the services matrix.
Every service page now names the buyer state, the commercial shape, and the next route. That keeps the catalog navigable instead of feeling like disconnected offers.
01 · best fit
Find the leak before you buy a larger build.
02 · commercial shape
$2,500 · 2 weeks · One-time / fixed scope
03 · route logic
Start directly, then credit the useful work into a larger engagement if needed.
04 · decide
Not sure this is the right service? Run the route finder and get the matching path.
00B// system flow
The offer is a route, not a loose task list.
This diagram gives every service page a concrete operating model: intake, system design, implementation, proof, and handoff.
service operating path
Surface ⇄ System
Brand flow
The diagram is intentionally simplified: it shows the buying logic and operating path, not a decorative fantasy architecture.
price
$2,500
timeline
2 weeks
cadence
one-time
01// what you walk away with
The outcome, not just the output.
- 01A brand identity that looks like it belongs to a real company
- 02Verbal system: positioning, voice, taglines, messaging hierarchy
- 03Visual system: logo, type, color, spacing, motion principles
- 04Production-ready design tokens — no friction handing off to web build
02// scope
Concrete artifacts you keep — and what we leave out.
Working code, written docs, dashboards your team owns. We also list what this engagement deliberately does not cover, so scope is honest before you click.
// deliverables
- Positioning + messaging house (Notion brand book)
- Voice + tone guide with do/don’t examples
- Primary + secondary logo set (SVG, PNG, monochrome, favicon)
- Type system (display, body, mono) with web-loaded fallbacks
- Color system with WCAG AA contrast pairs
- Spacing scale + radius scale + shadow system
- Motion principles (durations, easings, signature gestures)
- Figma library with components, variants, and tokens
- Web-ready design tokens (CSS variables + Tailwind config)
- Brand guidelines PDF + Notion brand book
// not included
- Marketing site implementation (pair with Ship)
- Photography / video production
- Trademark search / legal registration (we recommend a partner)
- Print collateral beyond the basics
03// methodology
How the engagement actually runs.
- 1Day 1–3
Strategy
Positioning workshop, audience map, competitor teardown, voice exercises. Output: messaging house + creative brief.
Messaging houseVoice guideCreative brief - 2Day 4–7
Visual concepts
Three concept directions (logo, type, color, sample applications). Live presentation. Pick one.
3 concept directionsApplication mocks - 3Day 8–11
System
Refine chosen direction into a full system. Build the Figma library. Token everything for web handoff.
Figma libraryTokens (CSS + Tailwind) - 4Day 12–14
Documentation + handoff
Brand book in Notion + PDF. Loom walkthrough. Handoff session with anyone who’ll deploy the brand.
Brand bookLoom trainingHandoff session
// track record
Receipts, not promises.
- 14 days
- Time to delivered system
- fixed sprint window
- 3
- Considered logo directions
- never 30
- AA
- WCAG contrast on every color pair
- part of scope
04// questions
Common questions.
01How is this different from a logo design?
A logo is one deliverable. Brand Sprint produces an identity system — verbal and visual — that you can deploy across web, deck, email, and social without it feeling like the logo is the whole brand.
02Can you work from an existing brand?
Yes. A Brand Sprint that refines/extends an existing identity is the same scope and price — we audit what works, formalize what’s missing, and deliver the system.
03How many logo options do I see?
Three concept directions in week 1, refined to one before week 2 begins. We don’t ship 30 mediocre options — we ship 3 considered ones.
04What about trademark / legal?
We do basic conflict checks (Google, USPTO TESS) but a final trademark search is the client’s legal counsel’s job. We can refer trademark attorneys.
// engage
Ready to start Brand?
Fixed scope, fixed price, Stripe checkout. Click below and we kick off within a week.
brand system
From offer to operating system.
Brand Sprint is presented as a real engagement, not a generic service page: the surface, backend shape, delivery artifacts, and conversion path are all visible before the first call.
Scope Brandbrand system
Surface ⇄ System
- price
- $2,500
- timeline
- 2 weeks
- tier
- B
price
$2,500
timeline
2 weeks
tier
B
Living architecture
Scope ⇄ Ship
The page now exposes how the engagement moves from buyer pain to production artifact, then into measurement and next-step routing.
Scope Brand- 01StrategyPositioning workshop, audience map, competitor teardown, voice exercises. Output: messaging house + creative brief.
- 02Visual conceptsThree concept directions (logo, type, color, sample applications). Live presentation. Pick one.
- 03SystemRefine chosen direction into a full system. Build the Figma library. Token everything for web handoff.
- 04Documentation + handoffBrand book in Notion + PDF. Loom walkthrough. Handoff session with anyone who’ll deploy the brand.
Conversion path
Surface ⇄ System
01
Diagnose
Confirm the real brand constraint, current surface, and business goal before writing code.
02
Design the system
Turn the offer into screens, data, workflows, ownership boundaries, and a measurable delivery plan.
03
Ship the artifact
Deliver Brand as working code, docs, dashboards, or launch assets your team can actually use.
04
Route the next move
Decide whether the work becomes a one-time delivery, a care plan, or a larger product build.
Proof assets
Real only
Asset slot
Service proof visual
Add a real screenshot, deliverable preview, or dashboard capture from a shipped engagement when approved.
Verified asset
Founder/operator photo
Real founder photo reinforcing principal-led delivery.
Asset slot
Client quote or logo
Add only permissioned testimonials or logos tied to this service category.