Every service, end to end — visualized stage by stage.

A 30-minute call to align on the surface area and the questions that matter.

Dig through code, analytics, infra, copy, and flows — capturing evidence as I go.

Findings become a ranked list with effort, impact, and "do this first" calls.

A recorded walkthrough plus a live call to make sure your team understands every call.

Use the audit on your own, or roll into a Ship, Build, or Care engagement.

Confirm Ship is the right tier for your site and walk through the build flow.

A short content workshop produces page copy and the navigation map.

A Figma-style design pass on the homepage and one inner page.

Production-grade Next.js or framework site with CMS, analytics, and forms.

Cutover, runbook, and a Loom walkthrough so your team can update copy without me.

Roll into Site Care to keep the site fast, fresh, and patched every month.

Pick the one workflow with the highest ROI to automate first.

Document the current manual flow with inputs, outputs, edge cases, and SLAs.

A throwaway prototype proves the AI part works before we invest in production.

Wrap it in monitoring, fallbacks, retries, alerting, and a runbook.

Walkthrough + runbook + cost dashboard so your team can run it forever.

If you want me to keep this critical surface area healthy, the Operate retainer covers it.

Confirm the site is technically healthy enough to benefit from a Sprint.

Crawl, index, schema, links, vitals, and content depth — full pass.

I implement the high-impact fixes: schema, sitemaps, redirects, vitals, internal links.

Re-crawl, re-test, and write a report your team can act on.

Roll into Scale for ongoing programmatic SEO, or pause and run on your own.

Make sure the engine fits — voice, audience, distribution, expectations.

Capture your voice and map the topic clusters that will compound over a year.

One long-form, research-backed piece per week — drafted, edited, polished.

Each piece is sliced into a LinkedIn post, newsletter blurb, and 2–3 short-form posts.

A 30-minute review of what is working, what to keep, and what to retire.

Confirm the right kind of brand engagement — Sprint, Care retainer, or larger Build.

A workshop captures values, audience, voice, and the references you actually love.

Mark, palette, type pairings, and a homepage hero composition.

Brand kit + usage guide your team can hand to anyone touching the brand.

I apply the brand to one priority surface — usually homepage hero or pitch cover.

Roll into Brand Care to keep applications, decks, and one-pagers consistent every month.

Make sure programmatic SEO is the right move and that your data supports it.

A topic-cluster + programmatic-page plan tied to real search demand.

8 articles per month + programmatic page batches with internal links.

Each piece is sliced for distribution and measured against the plan.

A 30-minute review against the plan, with what to keep, retire, or double down on.

A 30-minute call to understand the business, the constraints, and the must-haves.

A written proposal: scope, milestones, price, timeline, and explicit not-included.

Brand applied, screens designed, infra and integration plan locked.

Site + app + automation + SEO foundations built in tight loops with weekly demos.

Cutover with a rollback plan, monitoring, and a runbook your team can run forever.

If you want me on the pager for the new system, the Operate retainer covers it.

Define the surface area, the SLA, and what ownership actually means.

Take ownership: access, runbooks, monitoring, and a baseline health pass.

Hold the pager, ship improvements, and keep cost + quality on a steady cadence.

A 30-minute review of incidents, improvements, and cost — plus a forward plan.

When the surface is stable, we can wind down to Care or hand to your team cleanly.

Decide together whether an app is the right answer at all.

A short product spec: users, jobs, screens, data model, and milestone pricing.

A clickable prototype proves the core flow before we build the full app.

Real app build — auth, database, UI, integrations, tests, and observability baked in.

Cross-device QA, accessibility pass, performance pass, and security pass.

Production cutover with monitoring, a runbook, and a Loom your team can rewatch.

If you want me on the pager for the app, the Operate retainer covers it monthly.

Confirm the site is in scope and that Care is the right fit.

A short health pass surfaces what to fix in week one.

Patches, dependency updates, perf tuning, and small copy edits — on a steady cadence.

Uptime + perf monitoring with sane alerting that catches issues before you notice.

A short monthly recap of what was patched, tuned, and shipped.

Confirm Brand Care fits — a Sprint may be needed first if you do not have a system.

Capture the brand kit and build a reusable component library for quick output.

Decks, one-pagers, social assets, and ad creative — applied consistently each month.

A quarterly small evolution keeps the brand from going stale without a rebrand.

A short monthly recap of assets shipped + what to plan ahead.

Confirm whether Care is enough — bigger ambitions may need the full Content Engine.

A short voice capture and a 90-day rolling plan so we always know what is next.

Two long-form pieces per month + matching short-form, drafted and edited.

Each long-form is sliced for LinkedIn, newsletter, and short-form.

A short recap of what shipped, what worked, and what to drop next month.