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AI Lead Engine
A pipeline that finds, enriches, scores, and engages your ideal leads — with a dashboard you actually open.Forget "AI SDR" hype. This is a measurable lead-generation pipeline: signal sources you choose, enrichment that resolves the right person, scoring grounded in your actual ICP, and outreach drafts your team approves before anything sends. Personalized dashboard tracks conversion at every stage so you know what works and what doesn't.
flagship graph
Surface ⇄ System
- price
- from $2,200
- timeline
- 4 weeks
- mode
- build
price
from $2,200
timeline
4 weeks
cadence
one-time
scope
One-time / fixed scope
Apollo / ClayLinkedIn signalsEnrichment APIsLLM scoringCRM syncCustom dashboard
// compare the flagship suite
Compare flagship offers
Five engagements. Pick what matches your situation.
| Engagement | Price | Timeline | Mode | Best for | Action |
|---|---|---|---|---|---|
AI Implementation Consulting | from $1,000 | 2 weeks | Audit | Don’t know where AI fits | View |
AI Agent Development | from $2,600 | 4 weeks | Build | Repetitive ops work eating your week | View |
AI Voice Agent | from $1,800 | 3 weeks | Build | Missed inbound calls | View |
AI Lead EngineYou’re here | from $2,200 | 4 weeks | Build | Targeted outreach without spam | — |
Agent Operations Retainer | from $600/mo | Monthly | Operate | Already shipped — keep it sharp | View |
01// why this exists
Find the right buyers, learn what they care about, write outreach you’d be proud to send.
Most "AI lead gen" is just a faster spam cannon. We build something different: a pipeline that ingests your ICP, finds matching companies and people, enriches with public-only signal, scores fit, and drafts outreach that goes through YOUR approval queue before a single message is sent. Nothing leaves the system without you saying yes. Every send is logged, every reply is routed, every metric is honest.
BYOK
Pay LLM providers direct — no markup on tokens
Eval harness
Regressions caught in CI before they reach production
Spend cap
Hard ceiling you set — no surprise OpenAI invoices
Human-in-loop
Approval queue on every action that touches money or customers
02// how it works
The architecture, end to end.
No black boxes. Here's the actual shape of the system you get — with the guardrails, eval loops, and human approvals where they belong.
Lead Engine pipeline
Signal → enrichment → scoring → your approval → send.
inputcoreoutputguard
// where this fits
Real use cases we ship.
- 01
B2B services & consulting
Find decision-makers at companies showing buying signals — not the whole TAM.
- 02
Vertical SaaS
Trigger-based outreach when your ideal customer hires for a role or hits a milestone.
- 03
Agency new business
Surface accounts whose stack or hiring patterns match your bread and butter.
- 04
Account-based plays
Target list of 50? Get rich profiles, custom angles, and approval-gated touches.
04// what you walk away with
The outcome, not just the output.
- 01Pipeline of pre-qualified leads matching your ICP, refreshed automatically
- 02Personalized outreach drafts you approve before they send (no auto-spam)
- 03Dashboard with stage-by-stage conversion: signal → contact → engaged → meeting → close
- 04Honest signal of which sources, segments, and messages actually work
- 05CRM sync so nothing falls through the cracks
// agent flow
How the agent thinks.
The decision graph behind the engagement. Inputs, branches, and the point where a human stays in the loop.
// your command center
The dashboard you actually use.
Every flagship engagement ships with a control panel — live activity, eval pass rate, spend cap, and an approval queue you can act on from your phone.
Live · Production
Lead Engine — Pipeline
Your weekly pipeline review, but always live.
agent.v1.4
Qualified leads / wk
124
+18 vs last wk
Approval rate
78%
you trust the drafts
Reply rate
14.2%
+3.1pp
Booked meetings
11
this week
Live activity
last 5 min- 5m12 new outreach drafts ready for your review (priority: Acme, Vertex, Lume)
- 14mReply from Lume CFO — marked HOT, routed to Sage
- 32mEnrichment found 47 new ICP matches from last week’s funding events
- 1hSend batch: 8 messages sent (you approved at 9:14am)
- 2hScore model recalibrated on last 30 days of wins/losses
- 3hBounce: 2 invalid emails removed from queue automatically
Eval pass rate88%
42 / 44 test cases passed · last run 12m ago
Monthly spend$214 / $800
Auto-pause at cap. Slack alert at 80%.
Awaiting approval12
- Refund request > $250 — review
- Outbound email batch — 12 ready
- 1 more queued
// cost forecast
Estimate your monthly run cost.
Cost estimator
Forecast your monthly lead cost
Includes enrichment + scoring + drafting. Email/LinkedIn sending stays in your tools.
Volume1,500 leads / mo
20010,000
Base infra
$145 / mo
Hosting · observability · evals
Variable (LLM + tools)
$270 / mo
≈ $0.18 per leads
Total monthly
$415 / mo
Forecast — actual capped in prod
Recommended monthly cap: $650 — we set this hard ceiling in production. Agent auto-pauses when hit, with a Slack alert at 80%. You raise it only if you want to.
80% alertEstimate uses average token costs and observed agent behavior in similar deployments. Final budget is set with you during scoping and enforced with a hard monthly cap. BYOK supported — pay your provider directly, we don't mark up tokens.
05// methodology
How the engagement actually runs.
Concrete phases, concrete artifacts. You always know where we are and what comes next.
- Week 1
ICP + signal design
Define your ICP precisely. Identify which signals predict good fits (job changes, funding, hiring, tech stack changes, intent). Pick the sources we'll use.
ICP rubricSignal source listScoring criteria - Week 2
Pipeline build
Wire the signal sources, enrichment layer, scoring logic, and CRM sync. First end-to-end run on test data.
Pipeline liveCRM sync wiredFirst lead batch - Week 3
Outreach + dashboard
Build the personalized outreach draft generator and approval queue. Stand up the custom dashboard with stage funnel + source attribution.
Outreach generatorApproval queueCustom dashboard - Week 4
Pilot + tuning
Soft launch with controlled volume, monitor scoring accuracy, tune outreach quality. Documented playbook + training + 30 days Slack support.
Production pipelinePlaybookTraining sessionSlack channel
// track record
Receipts, not promises.
- 4 weeks
- Typical delivery · spec to first leads
- Approval-gated
- Outreach quality · no auto-spam
- $200–$800
- Typical tooling / mo · small business volume
06// scope
Concrete artifacts you keep — and what we leave out.
Working code, written docs, dashboards your team owns. We also list what this engagement deliberately does not cover, so scope is honest before you sign.
// deliverables
- Signal sources wired (LinkedIn job changes, funding events, intent data, custom triggers)
- Enrichment layer resolving the right contact + verified email + role context
- LLM-based scoring grounded in your historical wins (or a starter ICP rubric)
- Personalized outreach draft generator (not template-stuffer)
- Approval queue — nothing sends without a human review
- CRM sync to HubSpot, Salesforce, Pipedrive, Attio, or sheet of choice
- Custom dashboard: source attribution, stage funnel, message performance, cost-per-meeting
- Monthly performance report with iteration recommendations
- 30 days post-launch tuning + Slack support
// not included
- Cold calling automation (use AI Voice Agent for that)
- Email warmup or domain reputation services (use a dedicated provider)
- Replacement of a human SDR — this augments, doesn't replace
// add-ons
Extend the engagement.
Custom signal source
+$600Build a custom signal source beyond the base set (e.g., scraping a niche directory, monitoring a specific event feed).
Multi-channel outreach
+$480Add LinkedIn message + SMS as outreach channels alongside email.
A/B testing framework
+$360Built-in A/B testing for outreach messages with statistical significance reporting.
See the artifact, not the marketing.
Real shape, redacted content. Pick a tab to preview what ships.
Sample Audit Report
Twelve-page audit excerpt: scope, methodology, findings ranked by impact, and a prioritized fix list. Redacted.
Sample provided after intro call · ask sage@sageideas.dev
How we reduce risk
Async-first, weekly demos, no surprises
You see exactly what shipped each week. No status meetings to attend, no reports to chase.
Code is yours from day 1 — no lock-in
Your repo, your infra, your accounts. We work in your stack. You can take the work in-house at any time.
07// questions
Honest answers.
01Won't this just spam people?
No — by design. Every outreach draft goes through an approval queue before sending. The agent drafts; a human reviews and clicks send (or rejects). You control quality, the agent saves you research time.
02How is this different from Clay or Apollo?
Clay and Apollo are great tools. This wires them together with your scoring logic, your CRM, and a dashboard that shows what's working. It's the layer on top of those tools — not a replacement.
03How much do leads cost?
Depends on signal sources and enrichment volume. Typical small-business pipelines run $200–$800/mo in tooling costs (Clay, enrichment APIs, LLM). We give you a forecast in week 1.
04What if my ICP is hard to find?
Niche ICPs are where this shines. Generic ICPs ("SMB B2B") are easy and crowded. Specific ICPs ("HVAC contractors with 5–25 trucks in the Sun Belt who switched ERPs in the last 12 months") are where signal-based pipelines beat list-buying every time.
05Can I use this with my existing SDR team?
Yes — that's the ideal use case. Your SDRs spend less time on research and more time on calls. The pipeline feeds them pre-qualified, pre-researched leads with draft outreach.
// engage
Ready to scope Lead Engine?
Book a 30-minute discovery call. No pitch deck. We'll either confirm fit and send a proposal, or tell you straight that this isn't the right move.
automation system
From offer to operating system.
AI Lead Engine is presented as a real engagement, not a generic service page: the surface, backend shape, delivery artifacts, and conversion path are all visible before the first call.
Scope Lead Engineautomation system
Surface ⇄ System
- price
- from $2,200
- timeline
- 4 weeks
- tier
- flagship
price
from $2,200
timeline
4 weeks
tier
flagship
Living architecture
Scope ⇄ Ship
The page now exposes how the engagement moves from buyer pain to production artifact, then into measurement and next-step routing.
Scope Lead Engine- 01ICP + signal designDefine your ICP precisely. Identify which signals predict good fits (job changes, funding, hiring, tech stack changes, intent). Pick the sources we'll use.
- 02Pipeline buildWire the signal sources, enrichment layer, scoring logic, and CRM sync. First end-to-end run on test data.
- 03Outreach + dashboardBuild the personalized outreach draft generator and approval queue. Stand up the custom dashboard with stage funnel + source attribution.
- 04Pilot + tuningSoft launch with controlled volume, monitor scoring accuracy, tune outreach quality. Documented playbook + training + 30 days Slack support.
Conversion path
Surface ⇄ System
01
Diagnose
Confirm the real automation constraint, current surface, and business goal before writing code.
02
Design the system
Turn the offer into screens, data, workflows, ownership boundaries, and a measurable delivery plan.
03
Ship the artifact
Deliver Lead Engine as working code, docs, dashboards, or launch assets your team can actually use.
04
Route the next move
Decide whether the work becomes a one-time delivery, a care plan, or a larger product build.
Proof assets
Real only
Asset slot
Service proof visual
Add a real screenshot, deliverable preview, or dashboard capture from a shipped engagement when approved.
Verified asset
Founder/operator photo
Real founder photo reinforcing principal-led delivery.
Asset slot
Client quote or logo
Add only permissioned testimonials or logos tied to this service category.